Creating innovative fundraising campaigns and appeals

It is increasingly hard for any charity to achieve stand-out in our highly competitive marketplace. Good Values has an enviable track record in creating new fundraising campaigns that have generated step-changes in income – as well as helping to build more innovative cultures within our client charities.

The next big idea

We specialise in creating new fundraising campaigns that not only generate direct income, but also building a stronger fundraising brand to ensure sustainable income for the future.

Our proprietary Innovation Workshops help charities to identify the most emotive, compelling and distinctive elements of their brands – and how to deploy these to create a relevant, inspiring fundraising campaigns, such as ‘The Great Sunday Lunch’ we created for Age UK.

We also help with creating a more innovative culture for your organisation

Many charities find that opportunities to raise funds for important new programmes are lost because information and ideas are not systematically shared in a timely manner. We can help you make the most of new ideas and opportunities by:

• Creating fundraising innovation processes within your organisation
• Developing techniques to improve idea and information sharing