Aviva

With the creation of a global brand across 27 countries, Aviva (one of the top 5 global insurance companies) selected Good Values to create a global community flagship initiative that would be one of the ‘signals’ that would help make the brand tangible and come alive for its stakeholders across the world. The initiative would need to be differentiated and have a substantial and sustainable social impact and deliver a ROI for the business.

Utilising our Return on Social Investment Model, we developed a number of ideas that were tested globally with key stakeholders, before agreeing on the most compelling one that encapsulated both a CR and a cause related marketing (CRM) element. ‘Street to School’ was created. We are working with the global group and local countries in the implementation of the initiative to ensure best practice is adopted and a consistency of approach, with charity partnerships, communications and measurement and reporting.

Read the Street to School case study.

‘Street to School’ is integrated into the heart of Aviva’s new global brand campaign ‘You are the Big Picture’

Good Values were recommended to us as being innovative and having strong commercial rigour. They have not disappointed. They have delivered at every stage beyond our expectations and have created an initiative so engaging for stakeholders that it will deliver a significant return to society and the business.

Louella Eastman, Global CR Director Aviva