TK Maxx

TK Maxx recognised the opportunity in creating an innovative CR strategy, and since appointing Good Values in 2003 the results have surpassed all expectations.

After scoping the strategic opportunities, Good Values created a series of breakthrough community campaigns that have resulted in improving TKMaxx’s brand reputation by 36% with their customers. Two high profile, award-winning campaigns have lead the way, ‘Give Up Clothes for Good’, which raised in excess of £3.2 million for Cancer Research UK in 2008 and the Comic Relief Official T shirt partnership, which continues to build year on year. Both campaigns have delivered a return on investment for the business, while raising millions of pounds for the charities involved.

• BBC stars shed clothes for charity… as they call on the public to strip their wardrobes

Good Values continues to support TK Maxx in the development of their CR strategy and in the evaluation and measurement of their CR programmes.

Good Values brought us strategic and innovative thinking. They not only created our Group CSR strategy but brought it to life with a winning social marketing program.

Deborah Dolce, Vice President Marketing, TK Maxx