Good Values supported HSBC in the creation of its new flagship community investment programme in the UK, developing a measurement framework and helping shape the vision of how the partnership could deliver sustainable change for disadvantaged young people through education.
HSBC briefed Good Values to create a programme which delivered both a strong social impact and a business return via engaging its key stakeholders – employees, customers and shareholders. HSBC also aspired to leave a sustainable legacy by supporting the NGO partner to develop a model that would lead society’s thinking on education for disadvantaged young people in the years ahead.
Following our Return on Social Investment Model™, Good Values initially conducted a thorough Health Check on the community investment activities of HSBC’s peers and undertook robust stakeholder engagement, before creating a number of potential propositions that would meet HSBC’s brief. After in-depth research to test the optimum concept, we identified potential charity partners and led the RFP and charity pitch process.
Once the charity partner was selected, Good Values created a measurement framework for HSBC to track long-term sustainable impact of the programme, and helped shape the vision of how the partnership should work.
The HSBC partnership with The Prince’s Trust supporting the Fairbridge programme, with a £5m investment, has positioned HSBC as The Prince’s Trust’s largest corporate supporter.
The partnership has already driven substantial engagement among employees at HSBC; a vital outcome at a time of uncertainty for all employees in the financial services sector.
