Breakthrough Breast Cancer

Breakthrough has an outstanding track record in corporate fundraising but wanted to measure the absolute success of Breast Cancer Awareness Month with their key corporate partners.

Good Values’ “Bull’s Eye” model captured the real value of the partnership with M&S over and above the pure fundraising elements and gave invaluable insights and learnings to ensure the next campaign would be even more innovative and successful. The results of the research has also further strengthened the corporate partnership.

Through Good Values Bulls Eye Impact Model, we have been able to maximize the returns from Breast Cancer Awareness Month in M&S.

Adam Colling, Head of Corporate Fundraising, Breakthrough Breast Cancer