Family Action

Family Action is the UK’s leading family charity helping over 45,000 disadvantaged families every year

Good Values have worked with the charity since 2006, helping them in a variety of projects from developing their Fundraising Strategy, to leading their name change and brand repositioning from Family Welfare Association (FWA) to Family Action to helping them set up and manage a voluntary Development Board tasked to raise £1 million over the next 3 years.

We have been working with Good Values across the past 4 years and their guidance has ensured we are a more effective charity from both a fundraising and a marketing perspective. Not only did they lead our impactful re-brand but they have also helped us create and implement the most successful fundraising strategy the organisation has ever had.

Sue Collins, Head of Marketing and Fundraising, Family Action